Garen Markarian is a full professor at HEC Lausanne, teaches “Sustainability Accounting” in E4S (IMD, EPF, UNIL - Master Program in Sustainable Management and Technology) and former Economic Officer for the United Nations. As an international scholar specializing in Corporate Finance and ESG Reporting, he has taught at WHU-Otto Beisheim (Dusseldorf), University of Iowa (CIMBA-Italy), IE Business School (Madrid), HEC (Paris), Institut Mines-Télécom Business School (Paris), Bocconi, (Milan), Concordia (Montreal), Rice (Houston), and Case Western Reserve (Cleveland).
We are awash with ESG slogans – companies often include a glorified caption of how they care about their employees, environment and our children’s future. This...